It's true...in fact, I don't even have a background in marketing at all.
I started as just a personal trainer with an Exercise Science degree!
Back in 2014 my CrossFit Gym was struggling and there were times when I literally had to choose between a good meal and paying my bills. It was so embarrassing!
It was then that I stumbled upon running ads for my gym and that's why my gym turned around and went from struggling to over 300 members and a brand new 10,000 square foot facility.
Then in 2015 I decided to create my own online information product for CrossFitters.
I tried to have affiliates email and promote it...nobody would.
I tried to create an email list myself...it took forever and didn't work.
That's why I started to run Facebook ads for my product...and things exploded!